You offer a reliable, quality service. You know that if more people knew what you can do, you’d increase sales. So you advertise in the most likely media for potential clients to read about you. But there’s no response. Why? If this scenario is familiar to you there’s a few likely causes. 1. Maybe your [...]

If you’re interested in improving the selling results of your ads, tweaking your headlines is a great place to start. Because your headlines influence the sales results of your ad more than any other element. A great ad with the wrong headline can bomb, whereas a great headline on an average ad will probably do [...]

So many of us who have decided to do business online have no background in marketing or advertising. It can be so frustrating without any kind of guide. Here is a list of some textbook rules regarding marketing and advertising in general. These are important points that we should all keep in mind when promoting [...]

Today in the Business world whether online or off, it seems that everyone is vying for position, yet few are able to leap to the forefront of their competition. On the Internet there are thousands of programs and Business Opportunities being created every month or so it seems! Everyone is trying to find his or [...]

The Pundits say the economy is slowly, but surely, recovering. Maybe not at the rate of the mid-90s stock boom, but recovering nonetheless. It must be true, because ad agencies are running Help Wanted ads. So, ad budgets are getting bigger. Tsk tsk. They have been missing out. Actually, for maverick thinkers like you, that [...]

Research would indicate that consumers don’t know what they’re thinking. According to an article written by Jack Shimell (2002) for Quirk’s Marketing Research Review, Consumers make their decisions and react to advertising based more on unconscious emotional processes than on conscious rational processes. There appears to be an interplay between the conscious and the unconscious [...]